Comment un article bien rédigé peut améliorer votre site web et attirer des visiteurs.Rédigé en anglais par Jeanette (rédactrice / traductrice)
Your website is a reflection of your product or service as well as your company. Like any representative of your company or business it should be professional, appealing, clear and truthful. Badly written or presented web content can completely ruin your company’s online reputation, totally destroying your visitor's confidence before they even get past your home page.
When you take a stroll down the high street, what kind of shop will catch your eye and entice you inside? The reply is the one with a shop window that looks interesting and displays attractive items clearly that you can find inside the shop.
The difference between a high street shop and your website is that there are several ways for possible visitors to find your website and articles, if used well, can be a great window display leading people into your online 'shop'.
Good articles can increase your visibility, improve your search engine ratings, increase visitors, build visitor/customer loyalty and, most especially, promote your product or service.
A good article should therefore do the following:
• Be interesting, entertaining and informative,
• Spark your visitors' interest in your product or service,
• Contain pertinent keywords or phrases that will be picked up by search engines (SEO),
• But, above all, it should be useful to your readers in some way.
If you have an e-commerce website selling a certain type of product then your website articles should reflect your particular type of product; its different uses, operational methods, even its history or other particular points of interest. If it is a media type product such as a book, CD or DVD then your articles could reflect the content; information about the actors, singers, some reviews or a brief plot summary, lyrics or other information that your visitors may find interesting.
If you are in the service industry then your web articles should again reflect your service sector; information about your services, reasons for using your services, explanations of how your service is important to your visitor and how they can use your services to improve their life or business.
As with any other sector, in the writing world there are professionals and there are the ‘cowboys’. If you need a house built then you will choose a professional, not some cut price odd-jobber and you would probably not try to do it yourself either. The same is true when it comes to writing content for your website. Professional, well written articles can be a valuable tool for your website but badly written articles or content will display a poor image of your company and destroy any credibility you may have with your visitors and clients. An article with grammatical mistakes, poor sentence structure, information that is useless to your readers or difficult for them to understand will not reflect well on your products or services.
Your website deserves the best, ask a professional writer to add some content and liven up your website (and visitor figures) today!